The often conflicting priorities of club communication, media and fan loyalty require a sensitive and continuously maintained social media strategy. For Signature and our athletes and coach, social media is an opportunity to communicate the image directly and coherently. We all seize the opportunity for creating our own communication channels, and staffing these offensively and actively by utilising all modern means and platform. Our objective: Positioning Signature clients as innovative and reliable athletes with clear and distinct statements who remain close to their fans and critics. Ensuring that their fans enjoy following them frequently, and that they are quoted by other media, is our daily challenge.